The New Rules Of Pr

What are the new rules of PR? To answer this question we have to ask ourselves what were the old rules of PR, and actually while we are at it, does PR have any rules?

PR has been hit by the economic downturn, and changes in technology have had a big impact on the media and disrupted the marketing world. So how have the rules of PR changed as a result?

Elevate PR Old rules v new rules
So there are new PR rules and the goalposts are constantly changing. PR as an industry has been surprisingly resilient and robust. In Ireland, there have been some PR agency mergers and consolidations but, as an industry, there is complete freedom of entry and a new competitor set that is surviving and thriving. Long may the rules continue to change!

This article by Emma Kelly first appeared in October/November issue of IMJ Magazine.