Trend Of The Week – Low Alcohol

The responsible drinking trend is growing. With Gen Z drinking the lowest amount since records began, and with an increased focus on wellness and self-care, consumers are looking for alternatives to alcohol.

Dublin’s first alcohol free bar has opened on Capel Street the Virgin Mary. Derived in part from a growing awareness of the effects that alcohol and sugar have on health, consumers are moderating their drinking habits to fit their healthier lifestyles. Here at Elevate we are launching Peroni Libera, a new alcohol free beer, working on the CEDER’S brand for Irish Distillers, and our client The Dylan has launched some low alcohol cocktails in their newly refurbished bar.