About this Event
Elevate PR presents The Future of Content.
From viral videos to Instagram influencers, the promise of 5G and streaming service wars, there has never been as much content competing for our eyeballs.
Elevate has brought together an expert panel to discuss what the impact is in Ireland today.
We ask if we have reached peak influencer, talk about new channels like TikTok and podcasts, fake news, cancel culture and shortened attention spans.
Emma Kelly is founder and MD at Elevate PR. Creative brand connectors, Elevate is at the coalface of content creation, PR and influencer marketing for a stable of leading brands.
Trends are at the heart of Elevate’s mission. Emma is a Fellow of the Public Relations Institute of Ireland.
Jennie Mc Ginn is a serial entrepreneur and academic. Having previously founded award-winning fashion e-commerce start-ups, Opsh and Prowlster, she then founded Sister The Agency with her sister Grace Mc Ginn. The agency specialises in the business of digital branding and delivers ecommerce, content marketing and strategic communications. Jennie is currently on maternity leave with her second child and about to begin her PHD, which looks at gender and The Future of Work. Jennie uses her Instagram channel to take an unfiltered view of millennial motherhood.
Jo Linehan, lifestyle journalist, co-founder of GAFF Interiors and host of The Futurist podcast, is a champion of new wave content and sustainability. From print to social media, video to the new audio phenomenon, Jo has experienced first-hand the evolution of media over the last decade.
Richard Seabrooke is Chief Creative Officer at The Tenth Man, the agency founded by former Paddy Power Head of Mischief, Ken Robertson. He is a creative director, curator and connector with over 25 years experience working with the top global and Irish brands and businesses. He is also the creator and co-founder of many creative projects, events and festivals including OFFSET, The Future and most recently family festival KALEIDOSCOPE which saw 15,000 people descend on Russborough House for 3 amazing days and nights last June. His passion and focus is always to showcase Irish talent in its many guises in interesting and innovative ways, as well as helping them present loud and proud on an international stage.
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