This summer, DO GOOD by The Bicester Collection and The Smiley Company are embarking on a shared mission to support women and children. DO GOOD is The Bicester Collection’s initiative focused on supporting ten charities that promote and progress the self-empowerment of women and children, both locally and globally. All 11 Villages in The Bicester Collection are committed to the programme which supports: Adream, Barrettstown, Brides do Good, charity: water, IntoUniversity, L’Envol, Make-A-Wish®, SeriousFun Children’s Network, Women for Women International and World Connect. This partnership will be brought to life at Kildare Village in Ireland.
Celebrating its 50th anniversary this year, The Smiley Company has collaborated with some of the world’s most influential artists, musicians, brands, and tastemakers. Since its inception, Smiley’s mission has been to spread good news and the founding mantra of ‘Take the Time to Smile’ feels more relevant than ever. An instantly recognisable graphic icon, spreading smiles and positivity across the globe for half a century.
Kildare Village’s guests will be smiling from ear to ear this summer, with a number of Smiley activities planned. Smiley-covered benches will be found throughout the Village, while guests will be able to follow the famous faces along the ground to the Smiley carts, as well as enjoying Smiley murals created by artists from the all-female Minaw Collective. Guests can also enjoy Smiley coffees and spot the famous icon on restaurant menus; donations will be made to the Village’s partner charity Barretstown when guests order dishes marked with a Smiley. Guests who are unable to enjoy the Smiley experience in person can send a smile with a bespoke Smiley postcard, and be in with a chance of winning some great prizes through a ‘Count The Smileys’ competition.
The Smiley X DO GOOD capsule collection is designed to bring smiles to all the family, retailing between €4 to €80. 100% of the proceeds from all sales at Kildare Village will be donated directly to Barretstown.
Take the Time to Smile and DO GOOD – visit Kildare Village now and join the movement.
#TakeTheTimeToSmile #DoGood#UnlockFutures #KildareVillage