Stand Up Awareness Week Campaign With Belong To!

BeLonG To Youth Services is a national organisation supporting lesbian, gay, bisexual, transgender, and intersex young people. Since 2003, BeLonG To has worked with LGBTI+ young people to create a world where they are equal, safe, and valued in the diversity of their identities and experiences.

The organisation advocates and campaigns on behalf of young LGBTI+ people and offers a specialised LGBTI+ youth service including crisis counselling with Pieta, information, and the provision of LGBTI+ youth groups across Ireland. BeLonG To supports educators and schools across Ireland.

Last week, BeLonG To called on all second level students in Ireland to be an ally and stand up for the LGBTI+ community by using words that have the power to heal, not hurt. The campaign was supported by MEP Maria Walsh, designer and broadcaster Brendan Courtney, actress Lola Petticrew and TikTok stars Shauna Fay and Chris Murphy.

We were delighted to work with the Institute of Advertising Practitioners in Ireland to support this campaign alongside In The Company Of Huskies, TBWA Dublin, BBDO, Publicis, Goosebump, Mindshare, Verve and Core agencies, with support from Motherland, Algorithm and Mutiny.