Mint Velvet Charity T-shirt With Women For Women International
Mint Velvet are thrilled to announce the re launch of their charity t-shirt partnership with Women for Women International – a charity who help women survivors of war rebuild their lives and have over 20 years of on-the-ground experience working with women in countries affected by conflict.
The t-shirts were first launched for International Women’s Day this year and had some amazing support from friends of the brand, including Millie Mackintosh and Jo Whiley amongst others who helped promote across social media. Mint Velvet donated 30k (which equated to all profits ) to Women for Women International for the year, however due to the t-shirts selling out at a phenomenal rate, they decided to relaunch in June and donate an additional 17k to the charity.
Mint Velvet are now in their second year working with the charity and have long championed the message of empowering women and making women feel great. Therefore, they decided to combine their support to Women for Women International with the brand in a more physical sense, by creating a product. They designed a suits all Breton tee, in two colourways, red and grey – with a subtle message embroidered on the sleeve – We are Women ( which is the ongoing female empowerment campaign at Mint Velvet) to really support and showcase the partnership with the charity.