Italian beer brand, Peroni Nastro Azzurro, will launch its first alcohol-free beer, Peroni Libera 0.0%, this year. The first super-premium alcohol-free beer in the Irish market, Peroni Libera 0.0% is available exclusively in Tesco stores nationwide now. It will then roll out widely from April 2019 in 330ml bottle for bars and restaurants, as well as 330ml 4-Pack for Off Licences. Drinking habits, especially amongst millennials, are constantly evolving and people are frequently opting for a more holistically healthy and mindful lifestyle. Building on the trend for lighter alcohol consumption as part of a balanced lifestyle, Peroni Libera 0.0% offers an alcohol-free alternative that has a rich and intense flavour of fresh citrusy hops.
The newest addition to the iconic Peroni portfolio, Peroni Libera 0.0%, is a stylish, no-alcohol alternative to the world of beer. It is not about removing alcohol, but enjoying life lived fully, when the occasion or the context could call for an alcohol-free beer. Peroni Libera, meaning ‘free’ in Italian, empowers loyal Peroni Nastro Azzurro consumers and beyond, with the freedom and choice within their busy lifestyles to opt for a 0%. To add a touch of Italian style, without the alcohol and without the compromise on the great taste or occasion.
Peroni Nastro Azzurro has been an Italian icon since 1963. Using years of expertise and skill, Peroni Libera 0.0% is a light-bodied 0% beer, meticulously brewed with the same Peroni craftsmanship, passion and flair. The taste is a rich and intense aroma of flavours where citrusy and hoppy notes are followed by a delicate fruity aroma. Peroni Libera 0.0% promises to bring a stylish alternative to non-alcoholic beer through quality ingredients, advanced brewing methods, and positive messaging around a balanced lifestyle with or without alcohol.
Simone Caporale, Peroni Nastro Azzurro’s world-renowned resident Master of Mixology said, ’We’ve seen a change in consumers drinking habits in the industry. With the rise of mindfulness and wellbeing, people are more regularly considering low- and no-alcohol alternatives and currently there isn’t a premium, great tasting beer out there for them to enjoy. Peroni Libera 0.0% is the perfect alcohol-free beer option for the lower-tempo occasions – a mid-week night out with friends, or during those working lunch occasions. Peroni Libera 0.0% delivers a crisp taste, a fine bitterness and a fast and clean finish, with a well-defined taste of beer, meaning those looking for an alternative to alcohol no longer have to compromise on quality or taste. Salute!”
Throughout the years, Peroni Nastro Azzurro has strived to offer choice within the beer category and has a track record of successful innovations. In 2016, the portfolio expanded to include Peroni Nastro Azzurro Gluten-Free, which continues to lead as the ‘free-from’ favourite.
Peroni Libera 0.0% will be available in the sleek and stylish new bottle, taking inspiration from the brand’s rich Italian history by re-introducing iconic elements, including an engraved signature of one of the Founding Fathers, Giovanni Peroni, to signify the quality and craftsmanship of the brewing. As a brand with a rich heritage, Peroni is proud to bring Peroni Libera 0.0% to life, injecting their inimitable Italian style into the non-alcoholic variety to create the most stylish alcohol-free beer in the world. Peroni Libera 0.0% will be available in 330ml bottle in bars and restaurants, and 330ml 4-Pack in Off Licences.