Helen Steele Launches Vibrant Athleisure Collection With Dunnes Stores

Helen Steele x Dunnes Stores is a new and exclusive 21-piece collection of athleisure wear created by international designer, Helen Steele, in collaboration with Dunnes Stores. The collection will go on sale on Tuesday, 8th January, online at www.dunnesstores.com and in selected Dunnes Stores nationwide, including a pop-up shop in Dunnes Stores Grafton Street Dublin and in Dunnes Stores Monaghan.

The innovative new collection includes key pieces such as leggings, puffa jackets, over the head half zip tops, sweatshirts and oversized drawstring t-shirts, all in a range of technical and cotton mix fabrics. Each piece features a bespoke custom print fabric design that has been hand painted, photographed and manipulated by Helen. Helen Steele and Dunnes Stores have worked together to create a collection that is a celebration of body positivity and inclusivity. All of the pieces are accessible and inclusive with sizing ranging from XS to XL and prices start at €15.

‘I am inspired by the women of Ireland of all ages, who get out and walk or run on the paths, streets, beaches and forests of Ireland, come hail, rain, sleet or snow. These women are all shapes, ages and sizes, and they want to feel and look good. I created colour theory based prints for this collection, to visually stimulate and balance the mind. This was combined with the technical knowledge of the sportswear design team in Dunnes Stores, to bring to every body shape a new dimension to their workout, run or walk, or just to hang out in, feel good in, or chill out in,’ said Helen.

The collection is available online at www.dunnesstores.com on Tuesday, 8th January, and in selected Dunnes Stores.