According to the Business of Fashion, sponsored posts are down 85% on Instagram during Covid. With no commutes for those working from home, and with social distancing and lockdown restrictions, there is a strong appetite for snackable Instagram content. The best online creators need to entertain, educate and inspire in an authentic and credible way. It is not the time for the hard sell. From providing us with fitness to home cooking, and wellness tips to childcare hacks, here are some of our current favourites who are creating quality content in the time of Covid.
Louise McSharry – the radio presenter shares creative make-up tutorials that are easy to follow, along with insights into her parenting two toddlers
Dr. Doireann O’Leary – her health guidance during Covid has been clear and insightful
Maser – he has been busy creating limited edition prints to raise funds for frontline staff and patient care
Clodagh McKenna – chef and author provides us with daily culinary inspiration
Katrina Carroll – an interiors Instagrammer, she is super talented and hilarious. Her imaginative and original home DIY tutorials are some of the best
Rozanna Purcell – author of Natural Born Feeder cookbook, Roz has been filming her home workouts and posting lots of body-positivity content
Jennie McGinn – vocal on gendered parenting, branding and fashion, her content is not to miss