Propercorn’s Institute Of Flavour

PROPERCORN LAUNCHES SEARCH FOR IRELAND’S MOST TALENTED TASTEMAKER

Multi-award winning snack maker, PROPERCORN, has launched a ‘crowdseasoning’ initiative in pursuit of flavour perfection, to find the newest addition to its collection of popcorn.

The Institute of Flavour invites you to take on the role of tastemaker, creating your very own signature seasoning in PROPERCORN’s virtual flavour factory. Journeying through the spice shelves, the bitters and sweets of the flavour library, all who enter will be guided through a step-by-step flavour making process before submitting their seasoning for judging.

Every visitor will be in with a chance of seeing their flavour listed in stores nationwide and winning a lifetime supply of popcorn, as each carefully-created flavour, complete with personalised packaging, will be entered into PROPERCORN’s ‘crowdseasoning’ competition.

Entries will be judged by a panel of food pioneers, which includes PROPERCORN founders, Cassandra Stravrou and Ryan Kohn, Sam Bompas of food architects Bompas & Parr, and food writer, Natasha Corrett. The experts will select regional finalists from across Ireland and the UK, with the winning Irish flavour going up for public vote against UK finalists.

At the end of July, one tastemaker will have their limited edition flavour made exclusively for stores across Ireland and the UK and will be given a lifetime’s supply of popcorn!

Visit instituteofflavour.com to enter.