Mint Velvet Enters Dundrum With Effortless Fashion

This morning Mint Velvet officially launched its first stand-alone boutique in Dundrum Town Centre; the 21st store of its 100 concessions across the UK and Ireland.

Founded in 2009 by Liz Houghton, Lisa Agar-Rea and Jane Rawlings, Mint Velvet is a firm fashion favourite among consumers and stylists alike and the feedback this morning from invited guests was great.

Mint Velvet combines beautiful textures with the season’s key looks, translated into effortlessly, wearable and co-ordinated pieces. Its contemporary collections are perfect for the modern woman who likes to interpret fashion on her own terms.

Taking a holistic approach to fashion, Liz, Lisa and Jane ensure that every aspect of Mint Velvet incorporates the brand’s relaxed glamour ethos, so they offer luxurious tactile fabrics in the latest styles, and a mix of modern shapes in a selection of sophisticated tones, finished off with thoughtful touches to give garments that extra special quality.

To look at Mint Velvet designs or to learn more about the boutique, visit their website, like them on Facebook, follow them on Twitter or see some pics on their Instagram .