Listerine’s Bring Out The Bold Campaign

This week, Irish television presenter and broadcaster, Angela Scanlon, officially launched LISTERINE’S® Bring Out The Bold campaign in Ireland. A global advertising initiative, LISTERINE’S® Bring Out The Bold campaign encourages consumers to go out and be bold and make the most of life – book a once in a lifetime adventure, ask the boss for a raise or promotion, invite a crush out on a date, or simply take a chance and do something you’ve always shied away from.

Throughout this week in May, LISTERINE® is asking consumers to record their bold activity on social media using the hashtag #BringOutTheBold. One winner will be chosen, in conjunction with SPIN 103.8, to win a bold adventure of a lifetime. Known for being bold in both her career and her lifestyle choices, Angela Scanlon was delighted to launch the ”Bring Out the Bold” campaign in Dublin.

LISTERINE’S ® Bring Out The Bold week aims to inspire people to be bold, be brave and follow their intuition!