Fitflop Launches Spring Summer 2017 Campaign
FitFlop, the creators of the world’s most addictive ergonomic sandals, shoes, sneakers and boots, is delighted to introduce its new Spring Summer’17 collection. FitFlop is also honoured to announce that the award-winning actress, Uma Thurman, will spearhead FitFlop’s Spring Summer 2017 Superwomen campaign. Uma embodies superwomen on and off screen, exuding confidence for her strength, elegance and individualism in each role she has taken on and is the perfect ambassador for the brand.
The collection brings on-trend styles and introduces new technology to the range, as well as updating the classic favourites! The new range sees the introduction of the ultra-lightweight, super flexible high-top sneaker, the Sporty–Pop high top. Available in a range of colours including nude, black and prints, the Sporty-Pop high top is made with Fit Flop’s anatomicush midsole technology. Building on the sport luxe look, FitFlop is delighted to introduce the F-Sporty lace-up sneakers. These sneakers are the answer to those searching for stylish shoes that you can run around in all day. The F-Sporty Lace-up sneaker comes in leather, canvas and suede material. A favourite of Uma’s, the sneakers are engineered for incredible comfort and they go with virtually everything!
This collection also contains FitFlop’s new lightweight UBERKNIT slip on high-top sneakers and ballerinas. These sleek, simple and slick, pull-on sneakers are one of the latest innovations from FitFlop. With its unbeatable ergonomics, super lightweight midsoles and breathable stretch, the UBERKNIT also come in a ballerina form for those who prefer a simpler shape in footwear.
The Lumy leather sandal is an improved look on a popular classic, combining effortless style and cutting-edge design. The Banda toe-thong sandal, the most well know style of FitFlop, has been restructured this season with perforated uppers and cushioned midsole. The new Flip Leather Back Sandal is a convertible sandal that can be worn two ways; with the strap flipped forward as a slide-on-toe-thong, or with the strap flipped back. This multiple wearable sandal is the epitome of laid back practical style.
Lastly, the spring summer ’17 collection sees the introduction of FitFlop’s pièce de résistance, the iQushion. On first glance, the iQushion looks like a typical relaxed sandal, yet the sole is engineered with an iQushion micro-bubble foam impact cushion for non-stop comfort. FitFlop’s spring summer collection promises to have a style to suit all superwomen!