Category Archive: Marketing

Friday Round Up

- Here’s to Arthur – the second year of Arthur Guinness day went down a treat, highlights included Paolo Nutini, Imelda Maye, Westlife, Black Eyed Peas and much more

- Twitter was hacked this week by a 17 yr old Australian who found a glich in the system and wanted to see if he could hack it using JavaScript

- Cork footballers won Sam back after 20 years

- An Post unveiled four commemorative stamps featuring irish Showbands heros such as Dickie Rock and Joe Dolan

- The National Ploughing Championships took place in Athy, Co Kildare this week. The horrible weather didn’t deter the crowds.

AIM Awards

Our clients Nokia Ireland invited us to the All Ireland Marketing Awards last night in the Burlington Hotel. They sponsored the Integrated Marketing Award which went to Tesco Ireland.

We were delighted that our client Meteor won three of four the awards that they were finalists for, making them the top winner on the night (Direct Marketing Awards, Market Research Award and Sponsorship Management Awards for their sponsorship of The Apprentice). Tayto came next with their inspired Mr Tayto book gaining two awards (Marketing Innovation Award and PR Campaign Award). Denny were winners as well for their ‘Home’ campaign. We were delighted that Dublin Bikes won the New Product Award. Other winners were McDonalds for the Advertising Campaign Award and Bord Gais for the eMarketing Award. Paddy Power’s Patrick Kennedy gave an inspiring speech as he received the top award of the night – the All Ireland Marketing Champion. They have 700 staff in their Tallaght based HQ, which services their worldwide operation.

Over 700 marketeers were in attendance and the energy was very upbeat in the room. Despite the recession, there is still excellent and professional work being carried out by Irish advertising and PR agencies, with the AIM Awards making a showcase for best practice by brands and agencies alike.

Marketing Institute Breakfast

We attended a good breakfast seminar by the Marketing Institute this morning.

Orlaith Blaney is 15 years with McCanns and five years in the role of MD. Even with all that experience, there is no road map for how to deal with this recession but she explained her personal journey and had some good advice. » continue reading