FitFlop, the shoe with the built in gym, has become an international phenomenon selling over 4 million pairs of sandals in 42 countries to date (2009). FitFlop was launched in Ireland in April 2008 with a PR only campaign. Since the launch, Elevate’s ongoing PR strategy has included bespoke events, seasonal press packs, press trips, celebrity seeding, influential online activity and bi-annual showcases.
Elevate has generated strong online coverage for FitFlop over the past number of years and last year, FitFlop was the most clicked topic on top Irish fashion blog, www.iblogfashion.blogspot.com! Coverage for FitFlop has also appeared on online fashion channel, StyleNation. In addition to online coverage, FitFlop has appeared on shows such as Xpose, Ireland AM and The Afternoon Show and has generated blanket coverage in key lifestyle titles.
Elevate is currently working with FitFlop on the launch of their new Spring / Summer 2010 collections, which can be viewed on www.fitflop.ie

Swarovski, the world’s largest producer of cut crystal for fashion, jewellery and interiors has four stores in Ireland – Grafton Street, Henry Street, Blanchardstown Shopping Centre (all in Dublin) and Princes Street in Cork.

Elevate has worked with Swarovski since 2007. The PR strategy includes seasonal press packs, press trips, celebrity seeding, bespoke events and bi-annual showcases. Highlights to date have included a launch event for the brand in Dublin’s City Hall, a lifestyle lecture with fashion designer Ben de Lisi and interior designer Suzy Hoodless, press trips to Paris, Malta and Wattens in Austria and a charity initiative with Action Breast Cancer.

Elevate delivers strong coverage for Swarovski in Ireland with an AVE of just under €600,000 for 2008.

Elevate has looked after the Nokia Young Fashion Designer Award (NYFDA) for four years. NYFDA is a third level student design competition that takes place at Easter time each year and aims to connect Nokia with fashion and style.

Final year students are given a design brief that features the latest fashion handset from Nokia. Their designs are shortlisted by a panel of judges who have included Jonathan Saunders, John Rocha, Peter O’Brien, Pauric Sweeney, Paula Reed and Eileen Shields.

20 finalists are selected and their outfits are showcased at a fashion event that has taken place in some of Dublin’s best venues including the Olympia Theatre, CHQ and the old Habitat building.

Elevate has grown the event and PR coverage through initiatives such as Ireland’s first fashion mob, celebrity judges and online activity. Each year the coverage has increased by an average of 50% to culminate in an AVE of €600,000 for 2009 giving Nokia a substantial return on investment.

Elevate handled PR for the Audi Experience Events which included the launch of the new Q5 and A6 cars in December 2008 at The Station Building, Dublin 2.

The events were pitched as the hottest tickets in town over two bespoke nights. Peter Jones, known to millions from his tough-talking appearances on Dragons’ Den, was present for the business event, while British classical music group Escala entertained the select crowd.

The following night the stylish lifestyle event featured performances from legendary electro singer, composer and songwriter Gary Numan and contemporary music icon, DJ David Holmes. They performed for an intimate invite only audience of celebrities, media, stylists and key opinion formers in the Audi exhibition space. The two musicians reflected Audi’s heritage of ‘Vorsprung durch Technik’.