Elevate’s online PR campaign for the Nokia Young Fashion Designer Award 2009 (NYFDA) has made the shortlist for the Irish Web Awards in the brand new category of Best Social Media Campaign. We are delighted to be in the company of such fantastic campaigns as The Big Switch and Pix.ie. For those of you unfamiliar with NYFDA – it is a third level fashion design competition – here is the Facebook page, YouTube launch stunt (see video on right) and some of the best blogger bits .
There is a land grab on for social media in marketing at the moment – which marketing discipline/agency is responsible for it? It is our view that PR has a vital role to play in creating compelling content for Facebook, Twitter etc. Other areas that PR assists in are blogging and blogger relations.
Any brands choosing marketing support in the area of social media – and in the true definition of PR, in the quest for unpaid editorial should be engaging PR agencies that are doing well in the sector (and actively engage in social media).