Nokia Agency Day

N900

We attended an agency day for our client Nokia recently. They get their marketing agencies around a table from time to time to thrash out strategy going forward. Here are some insights from the session:

• There is a very exciting range of new Nokia handsets coming down the line – folding phones and sliders are strongly represented in response to market demand, colour is back in a big way, and many entry level phones will have five mega pixel cameras. The one charger fits all phone is coming down the tracks and operator subsidy to buy handsets is disappearing. Touchscreen is a big focus.
• The N900 MAEMO 5 Device has been getting huge media attention – pictured on the right
Nokia Maps 3.0 is a very cool navigation experience
• The E Series is really taking on Blackberry in the business sector
• Many Nokia handsets now have an application called Life Tools, which is mainly in use in developing countries to improve access to development initiatives such as clean water and healthcare
Ovi is a key focus for the company going forward – you should register today!
• There are some other exciting developments that we will keep you posted on as they launch. Watch this space

Posted on 29/09/2009 at 11:30


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