It seems to be the season for trade and business publications to publish surveys and overviews of the PR industry at the moment. We have participated in three surveys which you will see in the current editions of Marketing Age, IMJ and Business Plus.
Summarising all of the pieces we see the following trends:
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04/05/2010 – 12:52 No Comments
This is Emma’s contribution to an article in the January/February issue of Digital Times Magazine - you will find the full article here
Digital PR
As we enter the second decade of the 21st Century, it is a very exciting time to work in PR. Pre-Web 2.0, PR practitioners were constrained to traditional PR tools such as the press release, the photocall and the follow up call to a harried journalist.
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04/02/2010 – 17:18 No Comments
We attended the Simply Zesty Winter Camp on Wednesday. It kicked off with a presentation by Damian Ryan. He talked about social media campaigns like the very successful Art of the Trench for Burberry, it has over 700,000 fans on Facebook greatly helped by a collaboration with The Sartorialist. The BBC has recently appointed a social media editor driven by the trend towards online engagement while watching TV with laptop on your knees. Games are now bigger than movies. Branded content or advertiser funded programming is growing – Bank of Ireland and RTE’s Dragon’s Den.
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04/12/2009 – 12:10 2 Comments
I attended the MDs meeting today of the Public Relations Consultants’ Association (PRCA) of which I am a board member.
Krishna De gave an excellent presentation to an audience of Managing Directors of leading Irish PR consultancies. She ran through the usual social media tools including blogs, Facebook, Twitter and Linked In. She has some good content on her website with regard to blogger engagement here
For those dipping their toes into social media she suggested to start off by listening to online conversations.
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22/10/2009 – 13:32 2 Comments
We have noticed some exciting book deals for some of our favourite bloggers
Lauren Luke’s book on makeup is out now. This is the lady who has landed herself a big career in journalism through uploading her make up videos to YouTube.
We had lunch last week with the lovely Kirstie from Ireland’s leading beauty blog – Beaut.ie, they are launching their own book at Brown Thomas on Saturday.
We have already talked about The Sartorialist’s book
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16/10/2009 – 09:56 1 Comment
Five things discussed in Elevate this week:
- Lisbon Treaty – It is so important to use your vote!
- Irish Web Awards – we are delighted to have made the shortlist for Best Social Media Campaign for NYFDA 2009
- October 2nd is LIVESTRONG day – a global day of action to raise awareness in our communities about the fight against cancer
- Playhouse – near Liberty Hall when it’s dark? You have got to check this out!!
- Google Wave – have you got your invitation? Find out what it’s all about here!
02/10/2009 – 13:58 No Comments
Elevate’s online PR campaign for the Nokia Young Fashion Designer Award 2009 (NYFDA) has made the shortlist for the Irish Web Awards in the brand new category of Best Social Media Campaign. We are delighted to be in the company of such fantastic campaigns as The Big Switch and Pix.ie. For those of you unfamiliar with NYFDA – it is a third level fashion design competition – here is the Facebook page, YouTube launch stunt (see video on right) and some of the best blogger bits .
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01/10/2009 – 11:00 No Comments
