Fashion event to take place in aid of Baby Max charity

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3Turquoise wrap dress

Tomorrow, 16th July 2010 the Guinness Storehouse will open its doors to a high profile TV fashion show and event in aid of the Baby Max Wings of Love Fund. The event is being filmed for a Dublin-based episode of Norway’s Next Top Model TV show, which follows the same format as America’s Next Top Model. The ten contestants will take part in a closed fashion catwalk task during the day judged by a surprise New York Celebrity Stylist and designer, Jennifer Rothwell. The winner of this will take to the catwalk that night with some of Ireland’s top models at the charity fashion show, amongst them Sarah Morrissey, Sarah Mc Govern, Ruth Griffin, Yomiko Chen, Chloe Arnold, Martha Christie and Karen Fitzpatrick.

Stylist Cathy O’ Connor, celebrity hairstylist Dylan Bradshaw and some of Ireland’s top designers have come on board to support this worthy cause, including Paul Costello, Jennifer Rothwell, Orla Kiely, Mary Grant, Chesneau Luxury Bags, Fitzpatrick’s Shoes and Rebeka Kahn Artwear. Lisa Fitzpatrick will MC the evening with Máire Ní Chuinneagáin and Anne Morgan co-ordinating everything on the night. Guests will also be treated to entertainment from Paddy Casey, ‘Ishna’ and Frank Jez amongst others.

Tickets cost €50 and are available from www.babymax.ie or on the door

VENUE: Concourse Area and Arrol Suite, Guinness Storehouse, Dublin 8
DATE: Friday, 16th July, 2010
TIME: 7.30pm
TICKETS: €50 and are available online www.babymax.ie, by phoning 086 4053184 or on the door

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15/07/2010 – 10:24 1 Comment

Three Dates For Your Fashion Diary

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Tim Ryan#

Thursday 22nd October at 7 pm

We are huge fans of knitwear designer Tim Ryan. JUJU Boutique in Greystones, Co Wicklow is hosting a workshop on his Autumn Winter collection by TV presenter and muse, Sonya Lennon. Sonya will talk about what his clothes mean to her, how she wears the collection and how every woman can wear Tim’s knits, which are best sellers at Browns Focus in London. Tel 01 201 6723

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15/10/2009 – 11:10 No Comments

Star Struck By The Sartorialist

Fashion
Inspiration

Sartoralist Scott Schuman

In the PR game you get to meet a lot of stars and celebs and often it can be an underwhelming experience.
However, we were well and truly star struck today when we had the pleasure of attending a book signing and talk by Sartorialist Scott Schuman at the Gallery of Photography
He gave a really candid, honest and inspiring talk on his work and philosophy and we came away floating on air.
A spell bound crowd hung on his every word. His blog celebrates the joy of expressing yourself through how you dress.

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09/10/2009 – 16:09 1 Comment

Irish Web Awards

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Events
Fashion
PR
Social Media

Elevate’s online PR campaign for the Nokia Young Fashion Designer Award 2009 (NYFDA) has made the shortlist for the Irish Web Awards in the brand new category of Best Social Media Campaign. We are delighted to be in the company of such fantastic campaigns as The Big Switch and Pix.ie. For those of you unfamiliar with NYFDA – it is a third level fashion design competition – here is the Facebook page, YouTube launch stunt (see video on right) and some of the best blogger bits .

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01/10/2009 – 11:00 No Comments

The Windy City

Culture
Fashion
Inspiration

Silver Bean, Millennium Park, Chicago

A trip to Chicago last week was a welcome break from Irish negativity. Americans are chirpier, more upbeat and all about the positive.

It really lifts your mood when you are repeatedly told to have a great day and given excellent customer service. The exchange rate makes it all very affordable and there is value everywhere – Target is a particular favourite for over the top Hallowe’en bits and low cost designer collaborations (on our visit a great collection from Anna Sui).

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28/09/2009 – 11:58 2 Comments

Friday Round Up

Events
Fashion
Friday Round Up

Five things discussed in Elevate this week:

The Lisbon Treaty – majority of the Elevators will be voting yes

Arthur’s Day – there was a great buzz around town yesterday, we attended some of the events. The Kooks were at The Academy – enjoy the clip of them singing Ohh La at the venue last night

Today is National Pink Ribbon Day

The short list for the Irish Web Awards have been announced – see all sites shortlisted here

Finally, Shoulder pads – the hottest look this season or something to avoid?

25/09/2009 – 16:23 No Comments

Off The Rails – The Total Experience

Clients
Events
Fashion

OTR 2

Off the Rails – The Total Experience will kick off with a premiere evening on Friday, 13th November at 7.30pm with the inaugural Off the Rails Fashion Awards. Off The Rails – The Total Experience runs from Friday, 13th to Sunday, 15th November at the RDS and is presented by Brendan Courtney and Sonya Lennon. Now in its tenth year, Off The Rails, the RTÉ television series, has established itself as the leading authority on fashion and style in Ireland. The Off the Rails Fashion Awards have been created to celebrate the brightest and best of the Irish fashion industry and there are eight award categories.

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22/09/2009 – 12:35 No Comments

Friday Round Up

Clients
Events
Fashion

NAMA – lets hope it works and gets the banking and property markets going again

The Luas crash – the news broke on Twitter

Tragic Deaths of inspirational people – RIP Darren Sutherland, Keith Floyd and Patrick Swayze

Off the Rails Fashion Awards – we are so excited to be working on this project. Follow it on Facebook

David LaChapelle opening last night – it was great!

Imitation is the sincerest form of flattery so we hope you enjoy the video!

18/09/2009 – 11:41 No Comments

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